Semiotics are the study of signs, and anything which stands for anything else. We read images and pictures in an attempt to decode them and to make sense of what they mean to us. Semiotics are used in film posters for viewers to get an inside view of what the film is about if they analyse closely, this then plays a big part in our decision whether or not we are intrigued to watch the film or not from the film poster.
Denotation - What we see when we look at an image.
Connotation - What is understood from an image when we look at it in closely detail.
In our lesson today, we learnt the process of denotation and looked at four different coloured squares and made comments on what objects or feelings occurred when seeing these colours.
Calm
Ice
Cold
Boys
Sadness
Cleanliness
Strength
Red
Love
Anger
Evil
Blood
Passion
Heat
Desire
Green
Nature
Lucy
Fertility
Anxiety
Loneliness
Peace
Growth
Yellow
Warmth
Creativity
Sunshine
Joy
Betrayal
Boring
Unusual